Research Article

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Pages:949–960

Published Online:November 1, 2008

https://doi.org/10.1287/mksc.1080.0363

The Role of Targeted Communication and Contagion in Product Adoption

Pages:961–976

Published Online:June 19, 2008

https://doi.org/10.1287/mksc.1070.0354

Behavior-Based Discrimination: Is It a Winning Play, and If So, When?

Pages:977–994

Published Online:May 7, 2008

https://doi.org/10.1287/mksc.1070.0355

Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis

Pages:995–1011

Published Online:July 31, 2008

https://doi.org/10.1287/mksc.1080.0369

Sale or Lease? Durable-Goods Monopoly with Network Effects

Pages:1012–1019

Published Online:June 19, 2008

https://doi.org/10.1287/mksc.1070.0356

Pricing and Market Concentration in Oligopoly Markets

Pages:1020–1035

Published Online:November 1, 2008

https://doi.org/10.1287/mksc.1070.0357

Building Brands

Pages:1036–1054

Published Online:May 15, 2008

https://doi.org/10.1287/mksc.1080.0358

The Dissociation Between Monetary Assessment and Predicted Utility

Pages:1055–1064

Published Online:September 16, 2008

https://doi.org/10.1287/mksc.1080.0364

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements

Pages:1065–1082

Published Online:June 23, 2008

https://doi.org/10.1287/mksc.1080.0365

Biases in Valuation vs. Usage of Innovative Product Features

Pages:1083–1096

Published Online:November 1, 2008

https://doi.org/10.1287/mksc.1080.0367

Modeling DVD Preorder and Sales: An Optimal Stopping Approach

Pages:1097–1110

Published Online:July 31, 2008

https://doi.org/10.1287/mksc.1080.0370

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Pages:1111–1125

Published Online:May 23, 2008

https://doi.org/10.1287/mksc.1080.0362

Research Note—Structural Demand Estimation with Varying Product Availability

Pages:1126–1131

Published Online:June 19, 2008

https://doi.org/10.1287/mksc.1080.0366

Focus on Authors

Free Access
Focus on Authors

Pages:1132–1136

Published Online:November 1, 2008

https://doi.org/10.1287/mksc.1080.0469

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