Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
Published Online:31 Jul 2008https://doi.org/10.1287/mksc.1080.0369
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mksc.1080.0369-sm.pdf (121 KB)
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Volume 27, Issue 6
November-December 2008
Pages 949-1136
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- Received:December 01, 2006
- Published Online:July 31, 2008
Copyright © 2008, INFORMS
Cite as
Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazell, (2008) Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis. Marketing Science 27(6):995-1011.
https://doi.org/10.1287/mksc.1080.0369
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