Behavior-Based Discrimination: Is It a Winning Play, and If So, When?

Amit Pazgal
Amit Pazgal
[email protected]
Jesse H. Jones Graduate School of Management, Rice University, Houston, Texas 77252
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,
David Soberman
David Soberman
[email protected]
INSEAD, 77305 Fontainebleau, France
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Amit Pazgal

[email protected]

Jesse H. Jones Graduate School of Management, Rice University, Houston, Texas 77252

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David Soberman

[email protected]

INSEAD, 77305 Fontainebleau, France

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Published Online:7 May 2008https://doi.org/10.1287/mksc.1070.0355

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mksc.1070.0355-sm.pdf (161 KB)

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Volume 27, Issue 6

November-December 2008

Pages 949-1136

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Received:February 01, 2006
Published Online:May 07, 2008

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Amit Pazgal, David Soberman, (2008) Behavior-Based Discrimination: Is It a Winning Play, and If So, When?. Marketing Science 27(6):977-994.

https://doi.org/10.1287/mksc.1070.0355

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