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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Class Pricing

Pages:755–763

Published Online:September 1, 2008

https://doi.org/10.1287/mksc.1080.0425

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Network Formation and the Structure of the Commercial World Wide Web

Pages:764–778

Published Online:September 1, 2008

https://doi.org/10.1287/mksc.1070.0349

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A Price Discrimination Model of Trade Promotions

Pages:779–795

Published Online:July 31, 2008

https://doi.org/10.1287/mksc.1070.0314

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Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?

Pages:796–810

Published Online:September 1, 2008

https://doi.org/10.1287/mksc.1080.0368

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Supermarket Pricing Strategies

Pages:811–828

Published Online:September 1, 2008

https://doi.org/10.1287/mksc.1080.0398

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A Bivariate Timing Model of Customer Acquisition and Retention

Pages:829–843

Published Online:April 7, 2008

https://doi.org/10.1287/mksc.1070.0328

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Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?

Pages:844–860

Published Online:May 23, 2008

https://doi.org/10.1287/mksc.1070.0329

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Online Auction Demand

Pages:861–885

Published Online:September 1, 2008

https://doi.org/10.1287/mksc.1070.0351

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Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance

Pages:886–902

Published Online:May 7, 2008

https://doi.org/10.1287/mksc.1070.0353

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Findings—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance

Pages:903–921

Published Online:April 7, 2008

https://doi.org/10.1287/mksc.1070.0352

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Research Note—Competitive Brand Salience

Pages:922–931

Published Online:May 23, 2008

https://doi.org/10.1287/mksc.1070.0327

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Research Note—Trading Up: A Strategic Analysis of Reference Group Effects

Pages:932–942

Published Online:September 1, 2008

https://doi.org/10.1287/mksc.1070.0350

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Focus on Authors

Free Access
Focus on Authors

Pages:943–947

Published Online:September 1, 2008

https://doi.org/10.1287/mksc.1080.0465

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