A Price Discrimination Model of Trade Promotions

Tony Haitao Cui
Tony Haitao Cui
[email protected]
Carlson School, University of Minnesota, Minneapolis, Minnesota 55455
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,
Jagmohan S. Raju
Jagmohan S. Raju
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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,
Z. John Zhang
Z. John Zhang
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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Tony Haitao Cui

[email protected]

Carlson School, University of Minnesota, Minneapolis, Minnesota 55455

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Jagmohan S. Raju

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Search for more papers by this author

Z. John Zhang

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

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Published Online:31 Jul 2008https://doi.org/10.1287/mksc.1070.0314

Supplemental Material

mksc.1070.0314-sm.pdf (496 KB)

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Volume 27, Issue 5

September-October 2008

Pages 755-947

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Received:April 05, 2006
Published Online:July 31, 2008

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Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang, (2008) A Price Discrimination Model of Trade Promotions. Marketing Science 27(5):779-795.

https://doi.org/10.1287/mksc.1070.0314

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