Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?
Published Online:1 Sep 2008https://doi.org/10.1287/mksc.1080.0368
Supplemental Material
mksc.1080.0368-sm.pdf (305 KB)
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Volume 27, Issue 5
September-October 2008
Pages 755-947
Article Information
Supplemental Material
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Information
- Received:September 14, 2001
- Accepted:December 20, 2007
- Published Online:September 01, 2008
Copyright © 2008, INFORMS
Cite as
Marshall Freimer, Dan Horsky, (2008) Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?. Marketing Science 27(5):796-810.
https://doi.org/10.1287/mksc.1080.0368
Keywords
