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Editorial
Free Access
Editorial—Maximizing Impact via Database Submissions
Pages:541–541
Published Online:July 1, 2008
2006 ISMS Practice Prize Competition
Free Access
2006 ISMS Practice Prize Competition—Special Section Introduction
Pages:542–544
Published Online:July 1, 2008
Practice Prize Winner
Free Access
Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
Pages:545–566
Published Online:April 25, 2008
Practice Prize Paper
Free Access
Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
Pages:567–584
Published Online:July 3, 2008
Research Article
Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM
Pages:585–599
Published Online:May 7, 2008
Practice Prize Report
Free Access
Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Pages:600–609
Published Online:May 15, 2008
Research Article
Information Sharing in a Channel with Partially Informed Retailers
Pages:642–658
Published Online:July 1, 2008
Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
Pages:659–673
Published Online:May 15, 2008
Probabilistic Goods: A Creative Way of Selling Products and Services
Pages:674–690
Published Online:March 31, 2008
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method
Pages:691–698
Published Online:July 1, 2008
Disentangling Pioneering Cost Advantages and Disadvantages
Pages:699–716
Published Online:July 1, 2008
Findings
Free Access
Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
Pages:717–729
Published Online:May 23, 2008
Research Article
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
Pages:730–744
Published Online:July 1, 2008
