Editorial

2006 ISMS Practice Prize Competition

Free Access
2006 ISMS Practice Prize Competition—Special Section Introduction

Pages:542–544

Published Online:July 1, 2008

https://doi.org/10.1287/mksc.1080.0372

Practice Prize Winner

Free Access
Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions

Pages:545–566

Published Online:April 25, 2008

https://doi.org/10.1287/mksc.1080.0374

Practice Prize Paper

Free Access
Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate

Pages:567–584

Published Online:July 3, 2008

https://doi.org/10.1287/mksc.1070.0320

Research Article

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM

Pages:585–599

Published Online:May 7, 2008

https://doi.org/10.1287/mksc.1070.0319

Practice Prize Report

Free Access
Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool

Pages:600–609

Published Online:May 15, 2008

https://doi.org/10.1287/mksc.1070.0307

Research Article

Digital Piracy: A Competitive Analysis

Pages:610–626

Published Online:May 7, 2008

https://doi.org/10.1287/mksc.1070.0313

How Complex Do Movie Channel Contracts Need to Be?

Pages:627–641

Published Online:March 31, 2008

https://doi.org/10.1287/mksc.1070.0315

Information Sharing in a Channel with Partially Informed Retailers

Pages:642–658

Published Online:July 1, 2008

https://doi.org/10.1287/mksc.1070.0316

Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters

Pages:659–673

Published Online:May 15, 2008

https://doi.org/10.1287/mksc.1070.0317

Probabilistic Goods: A Creative Way of Selling Products and Services

Pages:674–690

Published Online:March 31, 2008

https://doi.org/10.1287/mksc.1070.0318

Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method

Pages:691–698

Published Online:July 1, 2008

https://doi.org/10.1287/mksc.1070.0321

Disentangling Pioneering Cost Advantages and Disadvantages

Pages:699–716

Published Online:July 1, 2008

https://doi.org/10.1287/mksc.1070.0324

Findings

Free Access
Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival

Pages:717–729

Published Online:May 23, 2008

https://doi.org/10.1287/mksc.1070.0325

Research Article

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

Pages:730–744

Published Online:July 1, 2008

https://doi.org/10.1287/mksc.1070.0326

Database Paper

Free Access
Database Paper—The IRI Marketing Data Set

Pages:745–748

Published Online:July 1, 2008

https://doi.org/10.1287/mksc.1080.0450

Focus on Authors

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