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Editorial
Research Article
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
Pages:334–355
Published Online:May 1, 2008
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Pages:356–378
Published Online:May 1, 2008
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Pages:379–397
Published Online:March 24, 2008
Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
Pages:430–442
Published Online:May 1, 2008
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
Pages:443–460
Published Online:March 31, 2008
On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market
Pages:461–473
Published Online:March 31, 2008
Research Note—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
Pages:474–491
Published Online:March 24, 2008
Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
Pages:492–500
Published Online:May 1, 2008
Research Note—Optimal Mechanism for Selling a Set of Commonly Ranked Objects
Pages:501–512
Published Online:March 24, 2008
Research Note—Vertical Information Sharing in a Volatile Market
Pages:513–530
Published Online:May 1, 2008
Invited Commentary
Invited Commentary—Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego
Pages:531–532
Published Online:March 31, 2008
Rejoinder
Rejoinder—Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?
Pages:533–534
Published Online:May 1, 2008
