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Database Paper—The IRI Marketing Data Set

Bart J. Bronnenberg
Bart J. Bronnenberg
[email protected]
University of Tilburg, Warandelaan 2, Tilburg, The Netherlands
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,
Michael W. Kruger
Michael W. Kruger
[email protected]
Analytics Research and Development, Information Resources, Incorporated, Chicago, Illinois 60661
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,
Carl F. Mela
Carl F. Mela
[email protected]
The Fuqua School of Business, Duke University, Durham, North Carolina 27708
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Bart J. Bronnenberg

[email protected]

University of Tilburg, Warandelaan 2, Tilburg, The Netherlands

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Michael W. Kruger

[email protected]

Analytics Research and Development, Information Resources, Incorporated, Chicago, Illinois 60661

Search for more papers by this author

Carl F. Mela

[email protected]

The Fuqua School of Business, Duke University, Durham, North Carolina 27708

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Published Online:1 Jul 2008https://doi.org/10.1287/mksc.1080.0450

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Volume 27, Issue 4

July-August 2008

Pages 541-754

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Received:June 06, 2007
Accepted:June 09, 2008
Published Online:July 01, 2008

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Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela, (2008) Database Paper—The IRI Marketing Data Set. Marketing Science 27(4):745-748.

https://doi.org/10.1287/mksc.1080.0450

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Database Paper—The IRI Marketing Data Set

Volume 27, Issue 4

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