Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Published Online:15 May 2008https://doi.org/10.1287/mksc.1070.0307
References
- A contract and balancing mechanism for sharing capacity in a communication network. Management Sci. (2006) 52(1):39–53Link, Google Scholar
- Modern Multidimensional Scaling, Theory and Applications (2005) (Springer, New York) Google Scholar
- , Wind Y., Green P. E. Multidimensional scaling in marketing: Paul Green's role. Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (2005) (Kluwer Academic, Boston) 71–100Google Scholar
- Customer-oriented approaches to identifying product-markets. J. Marketing (1979) 43(Fall):8–19Crossref, Google Scholar
- GENFOLD2: A set of models and algorithms for the GENeral unFOLDing analysis of preference/dominance data. J. Classification (1984) 1:147–186Crossref, Google Scholar
- Market segmentation with choice-based conjoint analysis. Marketing Lett. (1995) 6(2):137–147Crossref, Google Scholar
- A parametric multidimensional unfolding procedure for incomplete nonmetric preference/choice set data in marketing research. J. Marketing Res. (1997) 34(November):499–516Crossref, Google Scholar
- The spatial representation of market information. Marketing Sci. (2001) 20(4):426–441Link, Google Scholar
- CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods (2005) 24(3):334–350Google Scholar
- Artificial neural networks, a new methodology for industrial market segmentation. Indust. Marketing Management (1995) 24:431–438Crossref, Google Scholar
- Observed and unobserved preference heterogeneity in brand-choice models. Marketing Sci. (2006) 25(4):322–335Link, Google Scholar
- The targeting of advertising. Marketing Sci. (2005) 24(3):461–476Link, Google Scholar
- Understanding geographical markets of online firms using spatial models of customer choice. Marketing Sci. (2005) 24(4):623–634Link, Google Scholar
- Normative models and practical applications of segmentation in business markets. Indust. Marketing Management (1997) 26:519–530Crossref, Google Scholar
- A probabilistic choice model for market segmentation and elasticity structure. J. Marketing Res. (1989) 26(November):379–390Crossref, Google Scholar
- A Monte Carlo investigation of the statistical significance of Kruskal's nonmetric scaling procedure. Psychometrika (1969) 34(September):319–330Crossref, Google Scholar
- Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis. Psychometrika (1964) 29(1):1–27Crossref, Google Scholar
- Using basket composition data for intelligent supermarket pricing. Marketing Sci. (2006) 25(2):188–199Link, Google Scholar
- Analyzing Multivariate Data (2003) (Brooks/Cole, Thomson Learning, Inc., Toronto) Google Scholar
- Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2004) Revised 2nd ed.(Trafford Publishing, Victoria, BC, Canada) Google Scholar
- Comments on “Models and Managers: The Concept of a Decision Calculus”. Management Sci. (2004) 50(12):1854–1860Link, Google Scholar
- A business school should combine academic research and its application to the real world. Marketing Sci. (2005) 24(3):332–333Link, Google Scholar
- , Le Cam L. M., Neyman J. Some methods of classification and analysis of multivariate observations. Proc. Fifth Berkeley Sympos. Math. Statist. Probab. (1967) University of California, Berkeley:281–297Google Scholar
- Managerial applicability of graphical formats supporting positioning decisions. (2008) . Working paper, University of Frankfurt, Frankfurt, GermanyGoogle Scholar
- Risk-reduction processes in repetitive consumer behavior. J. Marketing Res. (1968) 5(August):307–310Crossref, Google Scholar
- Goodness of fit for random rankings in Kruskal's nonmetric scaling procedure. Psych. Bull. (1969) 71:122–126Crossref, Google Scholar
- An exponential-family multidimensional scaling mixture methodology. J. Bus. Econom. Statist. (1996) 14(4):447–459Google Scholar
- Industrial market segmentation. Indust. Marketing Management (1974) 3(2):153–166Crossref, Google Scholar

