Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Published Online:15 May 2008https://doi.org/10.1287/mksc.1070.0307
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Volume 27, Issue 4
July-August 2008
Pages 541-754
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- Received:September 26, 2006
- Published Online:May 15, 2008
Copyright © 2008, INFORMS
Cite as
Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes, (2008) Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool. Marketing Science 27(4):600-609.
https://doi.org/10.1287/mksc.1070.0307
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