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Editorial—Maximizing Impact via Database Submissions

Eric T. Bradlow
Eric T. Bradlow
[email protected]
The Wharton School, University of Pennsylvania, 3730 Walnut Street, Philadelphia, Pennsylvania 19104
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Eric T. Bradlow

Eric T. Bradlow

[email protected]

The Wharton School, University of Pennsylvania, 3730 Walnut Street, Philadelphia, Pennsylvania 19104

Search for more papers by this author

Published Online:1 Jul 2008https://doi.org/10.1287/mksc.1080.0453

References

Bronnenberg B. J., Kruger M. W., Mela C. F. Database paper: The IRI marketing data set. Marketing Sci. (2008) 27(4):745–748Link, Google Scholar

cover image Marketing Science

Volume 27, Issue 4

July-August 2008

Pages 541-754

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Published Online:July 01, 2008

Copyright © 2008, INFORMS

Cite as

Eric T. Bradlow, (2008) Editorial—Maximizing Impact via Database Submissions. Marketing Science 27(4):541-541.

https://doi.org/10.1287/mksc.1080.0453