Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
Published Online:25 Apr 2008https://doi.org/10.1287/mksc.1080.0374
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Volume 27, Issue 4
July-August 2008
Pages 541-754
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- Received:October 14, 2006
- Published Online:April 25, 2008
Copyright © 2008, INFORMS
Cite as
Jorge Silva-Risso, Irina Ionova, (2008) Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions. Marketing Science 27(4):545-566.
https://doi.org/10.1287/mksc.1080.0374
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