Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
Published Online:23 May 2008https://doi.org/10.1287/mksc.1070.0329
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Volume 27, Issue 5
September-October 2008
Pages 755-947
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- Received:July 11, 2006
- Published Online:May 23, 2008
Copyright © 2008, INFORMS
Cite as
Deepa Chandrasekaran, Gerard J. Tellis, (2008) Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?. Marketing Science 27(5):844-860.
https://doi.org/10.1287/mksc.1070.0329
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