A Bivariate Timing Model of Customer Acquisition and Retention

David A. Schweidel
David A. Schweidel
[email protected]
Department of Marketing, Madison School of Business, University of Wisconsin, Madison, Wisconsin 53706
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,
Peter S. Fader
Peter S. Fader
[email protected]
Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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,
Eric T. Bradlow
Eric T. Bradlow
[email protected]
Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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David A. Schweidel

[email protected]

Department of Marketing, Madison School of Business, University of Wisconsin, Madison, Wisconsin 53706

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Peter S. Fader

[email protected]

Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Search for more papers by this author

Eric T. Bradlow

[email protected]

Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

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Published Online:7 Apr 2008https://doi.org/10.1287/mksc.1070.0328

Supplemental Material

mksc.1070.0328-sm.pdf (94 KB)

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Volume 27, Issue 5

September-October 2008

Pages 755-947

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Received:May 02, 2006
Published Online:April 07, 2008

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David A. Schweidel, Peter S. Fader, Eric T. Bradlow, (2008) A Bivariate Timing Model of Customer Acquisition and Retention. Marketing Science 27(5):829-843.

https://doi.org/10.1287/mksc.1070.0328

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A Bivariate Timing Model of Customer Acquisition and Retention

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