Research Note—Competitive Brand Salience
Published Online:23 May 2008https://doi.org/10.1287/mksc.1070.0327
References
- Inter-brand variant overlap: Impact on brand preference and portfolio profit. Marketing Sci. (2008) 27(3Link, Google Scholar
- Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction. J. Marketing Res. (1998) 35:166–176Crossref, Google Scholar
- Functional streams in Occipito-Frontal connections in the monkey. Behav. Brain Res. (1996) 76:89–97Crossref, Google Scholar
- Marginal likelihood from the Gibbs output. J. Amer. Statist. Assoc. (1995) 90(432):1313–1321Crossref, Google Scholar
- Bayesian analysis of cross-section and clustered data treatment models. J. Econometrics (2000) 97:25–50Crossref, Google Scholar
- Gibbs sampling for Bayesian non-conjugate and hierarchical models by using auxiliary variables. J. Roy. Statist. Soc.: Ser. B (1999) 61:331–344Crossref, Google Scholar
- Beyond the search surface: Visual search and attentional engagement. J. Experiment. Psych.: Human Perception Performance (1992) 18(2):578–588Crossref, Google Scholar
- , Itti L., Rees G., Tsotsos J. K. Covert attention and saccadic eye movements. Neurobiology of Attention (2005) (Elsevier Academic Press, Amsterdam) 114–116Crossref, Google Scholar
- Evidence for a systematic component within scan paths in visual search. Visual Cognition (2006) 14(4–8):704–715Crossref, Google Scholar
- The variety of an assortment: An extension to the attribute-based approach. Marketing Sci. (2002) 21(3):331–341Link, Google Scholar
- The variety of an assortment. Marketing Sci. (1999) 18(4):527–546Link, Google Scholar
- Product variety under brand influence: An empirical investigation of personal computer demand. Management Sci. (2004) 50(5):686–700Link, Google Scholar
- Computational modelling of visual attention. Nature Rev. Neuroscience (2001) 2(3):194–203Crossref, Google Scholar
- Brands and branding: Research findings and future priorities. Marketing Sci. (2006) 25(6):740–759Link, Google Scholar
- Shifts in selective visual attention: Towards the underlying neural circuitry. Human Neurobiology (1985) 4:219–227Google Scholar
- Hierarchical Bayesian inference in the visual cortex. J. Optical Soc. America (2003) 20(7):1434–1448Crossref, Google Scholar
- Global and local covert visual attention: Evidence from a Bayesian Hidden Markov model. Psychometrika (2003) 68(4):519–541Crossref, Google Scholar
- Vision: A Computation Investigation into the Human Representation and Processing of Visual Information (1982) (W. H. Freeman and Company, San Francisco) Google Scholar
- , Warm J. S. Search. Sustained Attention in Human Performance (1984) (Wiley, New York) 293–321Google Scholar
- , Braun J., Koch C., Davis J. L. Separating attention from chance in active visual search. Visual Attention and Cortical Circuits (2001) (MIT Press, Cambridge, MA) 159–175Google Scholar
- , Parasuraman R. Computational architectures for attention. The Attentive Brain (1998) (MIT Press, Cambridge, MA) 163–186Google Scholar
- , Gleitman L. R., Joshi A. K. The area activation model of saccadic selectivity in visual search. Proc. Twenty Second Annual Conference Cognitive Science Society (2000) Philadelphia:543–548Google Scholar
- A probability vector and transition matrix analysis of eye movements during visual search. Acta Psychologica (1995) 88:167–185Crossref, Google Scholar
- Bayesian estimation of Hidden Markov chains: A stochastic implementation. Statist. Probab. Lett. (1993) 16:77–83Crossref, Google Scholar
- Computer Vision (2001) (Prentice Hall, Upper Saddle River, NJ) Google Scholar
- , Itti L., Rees G., Tsotsos J. K. Dissociation of selection from saccade programming. Neurobiology of Attention (2005) (Elsevier, San Diego) 124–129Crossref, Google Scholar
- Eye-movement analysis of search effectiveness. J. Amer. Statist. Assoc. (2008) . ForthcomingGoogle Scholar
- Eye fixations on advertisements and memory for brands: A model and findings. Marketing Sci. (2000) 19:297–312Link, Google Scholar
- What attributes guide the deployment of visual attention and how do they do it? Nature Rev. Neuroscience (2004) 5(June):1–7Google Scholar
- Limitations on the parallel guidance of visual search: Color×color and orientation×orientation conjunctions. J. Experiment. Psych.: Human Perception Performance (1990) 16(4):879–892Crossref, Google Scholar
- On the distinction between visual salience and stimulus-driven attentional capture. J. Experiment. Psych.: Human Perception Performance (1999) 25(3):661–676Crossref, Google Scholar

