Research Note—Trading Up: A Strategic Analysis of Reference Group Effects

Wilfred Amaldoss
Wilfred Amaldoss
[email protected]
Fuqua School of Business, Duke University, Durham, North Carolina 27708
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,
Sanjay Jain
Sanjay Jain
[email protected]
Mays Business School, Texas A&M University, College Station, Texas 77843
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Wilfred Amaldoss

[email protected]

Fuqua School of Business, Duke University, Durham, North Carolina 27708

Search for more papers by this author

Sanjay Jain

[email protected]

Mays Business School, Texas A&M University, College Station, Texas 77843

Search for more papers by this author

Published Online:1 Sep 2008https://doi.org/10.1287/mksc.1070.0350

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mksc.1070.0350-sm.pdf (212 KB)

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Volume 27, Issue 5

September-October 2008

Pages 755-947

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Received:March 29, 2006
Accepted:August 31, 2007
Published Online:September 01, 2008

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Wilfred Amaldoss, Sanjay Jain, (2008) Research Note—Trading Up: A Strategic Analysis of Reference Group Effects. Marketing Science 27(5):932-942.

https://doi.org/10.1287/mksc.1070.0350

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Research Note—Trading Up: A Strategic Analysis of Reference Group Effects

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