Findings—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance
Published Online:7 Apr 2008https://doi.org/10.1287/mksc.1070.0352
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mksc.1070.0352-sm.pdf (161 KB)
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Volume 27, Issue 5
September-October 2008
Pages 755-947
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- Received:August 07, 2006
- Published Online:April 07, 2008
Copyright © 2008, INFORMS
Cite as
Wilfred Amaldoss, James R. Bettman, John W. Payne, (2008) Findings—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance. Marketing Science 27(5):903-921.
https://doi.org/10.1287/mksc.1070.0352
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