Zooming In: Self-Emergence of Movements in New Product Growth
Published Online:5 Nov 2008https://doi.org/10.1287/mksc.1080.0395
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mksc.1080.0395-sm-ec.pdf (170 KB)
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Volume 28, Issue 2
March-April 2009
Pages 201-401
Article Information
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- Received:March 29, 2007
- Accepted:January 15, 2008
- Published Online:November 05, 2008
Copyright © 2009, INFORMS
Cite as
Jacob Goldenberg, Oded Lowengart, Daniel Shapira, (2008) Zooming In: Self-Emergence of Movements in New Product Growth. Marketing Science 28(2):274-292.
https://doi.org/10.1287/mksc.1080.0395
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