Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes

Published Online:https://doi.org/10.1287/mksc.1080.0394

References

  • Adams W. J., Yellen J. L. Commodity bundling and the burden of monopoly. Quart. J. Econom. (1976) 90(3):475–498CrossrefGoogle Scholar
  • Ausubel L. M., Milgrom P., Cramton P., Shoham Y., Steinberg R. The lovely but lonely Vickrey auction. Combinatorial Auctions (2006) (MIT Press, Cambridge, MA) Google Scholar
  • Avery C., Hendershott T. Bundling and optimal auctions of multiple products. Rev. Econom. Stud. (2000) 67(3):483–497CrossrefGoogle Scholar
  • Bakos Y., Brynjolffson E. Bundling information goods: Pricing profits and efficiency. Management Sci. (1999) 45(12):1613–1630LinkGoogle Scholar
  • Benoit J.-P., Krishna V. Multipleobject auctions with budget constrained bidders. Rev. Econom. Stud. (2001) 68:155–179CrossrefGoogle Scholar
  • Bradlow E. T., Park Y.-H. Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model. Marketing Sci. (2007) 26(2):218–229LinkGoogle Scholar
  • Branco F. Sequential auctions with synergies. Econom. Lett. (1997) 159–163CrossrefGoogle Scholar
  • Cantillon E., Pesendorfer M., Ausubel L. M., Cramton P., Steinberg R. Auctioning bus routes: The London experience. Combinatorial Auctions (2004) (MIT Press, Cambridge, MA) Google Scholar
  • Carbajo J., de Meza D., Seidmann D. J. A strategic motivation for commodity bundling. J. Indust. Econom. (1990) 38(March):283–298CrossrefGoogle Scholar
  • Chakraborty I. Bundling decisions for selling multiple products. Econom. Theory (1999) 13(3):723–734CrossrefGoogle Scholar
  • Chakraborty I. Bundling and the reduction of the winner's curse. J. Econom. Management Strategy (2002) 11(4):663–684CrossrefGoogle Scholar
  • Elmaghraby W. The importance of ordering in sequential auctions. Management Sci. (2003) 49(5):673–582LinkGoogle Scholar
  • Fay S. Partial repeat bidding in the name-your-own-price channel. Marketing Sci. (2004) 23(3):407–418LinkGoogle Scholar
  • Feng J., Chatterjee K. Simultaneous vs. sequential auctions, intensity of competition and uncertainty. (2005) . Working paper, Smeal College of Business, Pennsylvania State University, University ParkGoogle Scholar
  • Gans J. S., King S. P. Paying for loyalty: Product bundling in oligopoly. J. Indust. Econom. (2006) 54(1):43–62CrossrefGoogle Scholar
  • Greenleaf E., Rao A., Sinha A. Guarantees in auctions: The auction house as negotiator and mangerial decision maker. Management Sci. (1993) 39(9):1130–1145LinkGoogle Scholar
  • Hausch D. B. Multi object auctions: Sequential vs. simultaneous sales. Management Sci. (1986) 32(12):1599–1610LinkGoogle Scholar
  • Hitt L. M., Chen P.-Y. Bundling with customer self-selection: A simple approach to bundling low marginal cost goods. Management Sci. (2005) 51(10):1481–1493LinkGoogle Scholar
  • Hossain T., Morgan J. A test of revenue equivalence theorem using field experiments on eBay. (2003) . Working paper, University of California, Berkeley, BerkeleyGoogle Scholar
  • Klemperer P. Auction theory: A guide to the literature. J. Econom. Surveys (1999) 13(3):227–286CrossrefGoogle Scholar
  • Krishna V., Rosenthal R. Simultaneous auctions with synergies. Games Econom. Behav. (1996) 17:1–31CrossrefGoogle Scholar
  • Levin J. An optimal auction for complements. Games Econom. Behav. (1997) 18:176–192CrossrefGoogle Scholar
  • McAfee R. P., Vincent D. Sequentially optimal auctions. Games Econom. Behav. (1997) 18:246–276CrossrefGoogle Scholar
  • Menezes F., Monteiro P. Synergies and price trends in sequential auctions. Rev. Econom. Design (2003) 8:85–98CrossrefGoogle Scholar
  • Milgrom P., Weber R. J. A theory of auctions and competitive bidding. Econometrica (1982) 50(5):1089–1122CrossrefGoogle Scholar
  • Myerson R. B. Optimal auction design. Math. Oper. Res. (1981) 6(1):58–73LinkGoogle Scholar
  • Palfrey T. R. Bundling decisions by a multi-product monopolist with incomplete information. Econometrica (1983) 51(2):463–483CrossrefGoogle Scholar
  • Riley J., Samuelson W. Optimal auctions. Amer. Econom. Rev. (1981) 71:381–392Google Scholar
  • Schmalensee R. Gaussian demand and commodity bundling (in pricing of product bundles). J. Bus. (1984) 57(1, Part 2):S211–S230CrossrefGoogle Scholar
  • Seidmann D. J. Bundling as a facilitating device: A reinterpretation of leverage theory. Economica (1991) 58:491–499CrossrefGoogle Scholar
  • Shapiro C., Varian H. R.Information Rules: A Strategic Guide to the Network Economy (1999) (Harvard Business School Press, Boston) Google Scholar
  • Shugan S. M. Marketing and designing transaction games. Marketing Sci. (2005) 24(4):525–530LinkGoogle Scholar
  • Venkatesh R., Kamakura W. Optimal bundling and pricing under a monopoly: Contrasting complements and substitutes from independently valued products. J. Bus. (2003) 76(2):211–231CrossrefGoogle Scholar
  • Vickrey W. Counterspeculation, auctions and competitive sealed tenders. J. Finance (1961) 16(1):8–37CrossrefGoogle Scholar
  • Wilcox R. Experts and amateurs: The role of experience in Internet auctions. Marketing Lett. (2000) 11(4):363–374CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.