Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes
Published Online:3 Nov 2008https://doi.org/10.1287/mksc.1080.0394
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mksc.1080.0394-sm-ec.pdf (208 KB)
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Volume 28, Issue 2
March-April 2009
Pages 201-401
Article Information
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- Received:February 05, 2007
- Accepted:December 13, 2007
- Published Online:November 03, 2008
Copyright © 2009, INFORMS
Cite as
Ramanathan Subramaniam, R. Venkatesh, (2008) Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes. Marketing Science 28(2):264-273.
https://doi.org/10.1287/mksc.1080.0394
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