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Commentary—Discussion of “Website Morphing”

Hal Varian
Hal Varian
[email protected]
School of Information, University of California, Berkeley, Berkeley, California 94720
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Hal Varian

[email protected]

School of Information, University of California, Berkeley, Berkeley, California 94720

Search for more papers by this author

Published Online:24 Feb 2009https://doi.org/10.1287/mksc.1080.0471

References

Hauser J. R., Urban G. L., Liberali G., Braun M. Website morphing. Marketing Sci. (2009) 28(2):202–223Link, Google Scholar
Zaslow J. If TiVo thinks you are gay, here's how to set it straight. Wall Street Journal (2002) November 26). http://online.wsj.com/article_email/SB1038261936872356908.htmlGoogle Scholar

cover image Marketing Science

Volume 28, Issue 2

March-April 2009

Pages 201-401

Article Information

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Received:November 05, 2008
Accepted:November 06, 2008
Published Online:February 24, 2009

Copyright © 2009, INFORMS

Cite as

Hal Varian, (2009) Commentary—Discussion of “Website Morphing”. Marketing Science 28(2):224-224.

https://doi.org/10.1287/mksc.1080.0471

Keywords