Commentary—Discussion of the Article “Website Morphing”

Published Online:https://doi.org/10.1287/mksc.1080.0476

References

  • Gelman A., Carlin J. B., Stern H. S., Rubin D. B.Bayesian Data Analysis (2003) 2nd ed.(Chapman and Hall, London) Google Scholar
  • Hauser J. R., Urban G. L., Liberali G., Braun M. Website morphing. Marketing Sci. (2009) 28(2):202–223LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.