Real-Time Evaluation of E-mail Campaign Performance
Published Online:7 Oct 2008https://doi.org/10.1287/mksc.1080.0393
Supplemental Material
mksc.1080.0393-sm-ec.pdf (238 KB)
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Volume 28, Issue 2
March-April 2009
Pages 201-401
Article Information
Supplemental Material
Metrics
Information
- Received:November 02, 2006
- Accepted:January 25, 2008
- Published Online:October 07, 2008
Copyright © 2009, INFORMS
Cite as
André Bonfrer, Xavier Drèze, (2008) Real-Time Evaluation of E-mail Campaign Performance. Marketing Science 28(2):251-263.
https://doi.org/10.1287/mksc.1080.0393
Keywords
