Limited Edition Products: When and When Not to Offer Them

References

• Boston Globe, The Limited-edition candies sweeten the marketplace. (2005) May 2):A1Google Scholar
• Amaldoss W., Jain S. Conspicuous consumption and sophisticated thinking. Management Sci. (2005a) 51(10):1449–1467Link, Google Scholar
• Amaldoss W., Jain S. Pricing of conspicuous goods: A competitive analysis of social effects. J. Marketing Res. (2005b) 42(1):30–42Crossref, Google Scholar
• American Music Teacher Steinway & Sons unveils Henry Z. Steinway Piano. (2007) 57(1, August 1):12Google Scholar
• Australian, The Want it—Mark IV Disklavier. (2006) February 7):5Google Scholar
• Automotive News Ford promotes high-end explorer models. (1998) February 23):10Google Scholar
• Automotive News Ford pumps up limited editions. (2000) 75(October 16):20Google Scholar
• Balachander S., Liu Y., Stock A. An empirical analysis of theories of scarcity effects in the automobile industry. (2008) . Working paper, Krannert School of Management, Purdue University, West Lafayette, INGoogle Scholar
• Becker G. A note on restaurant pricing and other examples of social influences on price. J. Political Econom. (1991) 99(5):1109–1116Crossref, Google Scholar
• Brown S. Torment your customers (they will love it). Harvard Bus. Rev. (2001) 79(9):82–88Google Scholar
• DeGraba P. Buying frenzies and seller-induced excess demand. RAND J. Econom. (1995) 26(2):331–342Crossref, Google Scholar
• Financial Times, The Slimane branches out INTERVIEW: Fashion house Dior gets serious with high-quality mechanical movements. (2004) November 13):12Google Scholar
• Fortune What's in fashion this fall? Scarcity. (2005) 152(4, August 22):19Google Scholar
• Globe and Mail, The Waiting a year for a purse that costs $16,000: Trendy. (1999) July 8):Metro A1Google Scholar
• Hotelling H. Stability in competition. Econom. J. (1929) 39(153):41–57Google Scholar
• Kuksov D. Brand value in social interaction. Management Sci. (2007) 53(10):1634–1644Link, Google Scholar
• Moorthy K. Product and price competition in a duopoly. Marketing Sci. (1988) 7(2):141–168Link, Google Scholar
• Netessine S., Taylor T. A. Product line design and production technology. Marketing Sci. (2007) 26(1):101–117Link, Google Scholar
• Pesendorfer W. Design innovation and fashion cycles. Amer. Econom. Rev. (1995) 85(4):771–792Google Scholar
• Retail Jeweller Basel and Geneva: Watch launches—Ready, steady, buy! (2006) April 24):22Google Scholar
• Shaked A., Sutton J. Relaxing price competition through product differentiation. Rev. Econom. Stud. (1982) 49(1):3–13Crossref, Google Scholar
• Steinway (2007) . http://www.steinway.com/steinway/limited_edition/HZ_Brochure.pdfGoogle Scholar
• Steinway & Sons Buying a legend (A). (1999) . HBS Case Study 500028, Harvard Business School, BostonGoogle Scholar
• Stock A., Balachander S. The making of a hot product: A signaling explanation of marketers' scarcity strategy. Management Sci. (2005) 51(8):1181–1192Link, Google Scholar
• Times, The Bold legends in their lifetime; focus report: Watches and jewellery. (2006) June 17):12Google Scholar
• Tirole J.Theory of Industrial Organization (1988) (MIT Press, Cambridge, MA) Google Scholar
• Wall Street Journal, The Pepsi bets on a “limited edition” for a Mountain Dew rollout. (2003) March 12):B9AGoogle Scholar
• Ward's Automotive Yearbook Ward's Communications. (2001) (Southfield, MI)Google Scholar