Commentary—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun
Published Online:24 Feb 2009https://doi.org/10.1287/mksc.1080.0475
References
- Allocation Indices for Multi-Armed Bandits (1989) (John Wiley & Sons, London) Google Scholar
- Website morphing. Marketing Sci. (2009) 28(2):202–223Link, Google Scholar

