Commentary—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

Published Online:https://doi.org/10.1287/mksc.1080.0475

References

  • Gittins J. C.Allocation Indices for Multi-Armed Bandits (1989) (John Wiley & Sons, London) Google Scholar
  • Hauser J. R., Urban G. L., Liberali G., Braun M. Website morphing. Marketing Sci. (2009) 28(2):202–223LinkGoogle Scholar
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