The Option Value of Returns: Theory and Empirical Evidence

Eric T. Anderson
Eric T. Anderson
[email protected]
Marketing Department, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208
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,
Karsten Hansen
Karsten Hansen
[email protected]
Marketing Department, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208
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,
Duncan Simester
Duncan Simester
[email protected]
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
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Eric T. Anderson

[email protected]

Marketing Department, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

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Karsten Hansen

[email protected]

Marketing Department, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

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Duncan Simester

[email protected]

MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

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Published Online:7 Jan 2009https://doi.org/10.1287/mksc.1080.0430

Supplemental Material

mksc.1080.0430-sm-technical_appendix.pdf (110 KB)

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Volume 28, Issue 3

May-June 2009

Pages 403-615

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Received:July 27, 2007
Accepted:January 09, 2008
Published Online:January 07, 2009

Cite as

Eric T. Anderson, Karsten Hansen, Duncan Simester, (2009) The Option Value of Returns: Theory and Empirical Evidence. Marketing Science 28(3):405-423.

https://doi.org/10.1287/mksc.1080.0430

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The Option Value of Returns: Theory and Empirical Evidence

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Volume 28, Issue 3

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