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2007 ISMS Practice Prize Competition
Free Access
2007 ISMS Practice Prize Competition—Special Section Introduction
Pages:617–619
Published Online:July 1, 2009
Practice Prize Winner
Practice Prize Winner—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press
Pages:620–636
Published Online:May 19, 2009
Practice Prize Paper
Practice Prize Paper—PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution
Pages:637–644
Published Online:April 8, 2009
Free Access
Practice Prize Paper—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Pages:645–655
Published Online:May 19, 2009
Research Article
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
Pages:674–689
Published Online:February 12, 2009
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Pages:690–708
Published Online:January 7, 2009
Optimal Category Pricing with Endogenous Store Traffic
Pages:709–720
Published Online:November 5, 2008
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Pages:721–739
Published Online:January 7, 2009
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
Pages:740–758
Published Online:November 21, 2008
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
Pages:759–781
Published Online:February 12, 2009
Findings
Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
Pages:782–791
Published Online:January 7, 2009
Research Article
Research Note—Impact of Customer Knowledge Heterogeneity on Bundling Strategy
Pages:792–801
Published Online:January 12, 2009
Focus on Authors
Call for Papers
Free Access
Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)
Pages:807–807
Published Online:July 1, 2009
Call for Submissions
Free Access
Call for Submissions—The 2009 ISMS-MSI Practice Prize Competition
Pages:808–808
Published Online:July 1, 2009
