Practice Prize Paper—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Published Online:19 May 2009https://doi.org/10.1287/mksc.1080.0477
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Volume 28, Issue 4
July-August 2009
Pages 617-808
Article Information
Supplemental Material
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Information
- Received:January 22, 2008
- Accepted:November 13, 2008
- Published Online:May 19, 2009
Copyright © 2009, INFORMS
Cite as
V. Kumar, Jia Fan, Rohit Gulati, P. Venkat, (2009) Practice Prize Paper—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific. Marketing Science 28(4):645-655.
https://doi.org/10.1287/mksc.1080.0477
Keywords
