Optimal Category Pricing with Endogenous Store Traffic

Published Online:https://doi.org/10.1287/mksc.1080.0442

References

  • Blattberg R. C., Fox E. J.Category Management: Getting Started (1995) (Research Department of the Food Marketing Institute, Washington, DC) Google Scholar
  • Bolton R. N. The relationship between market characteristics and promotional price elasticities. Marketing Sci. (1989) 8(2):153–169LinkGoogle Scholar
  • Brown F. E. Price image versus price reality. J. Marketing Res. (1969) 6(2):185–191CrossrefGoogle Scholar
  • Che H., Sudhir K., Seetharaman P. B. Bounded rationality in pricing under state dependent demand: Do firms look ahead and, if so, how far? J. Marketing Res. (2007) 44(3):434–449CrossrefGoogle Scholar
  • Desai K. K., Talukdar D. Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image. Psych. Marketing (2003) 201(10):903–933CrossrefGoogle Scholar
  • Fox E. J., Montgomery A. L., Lodish L. M. Consumer shopping and spending across retail formats. J. Bus. (2004) 77(2):S25–S60CrossrefGoogle Scholar
  • Grover R., Srinivasan V. Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments. J. Marketing Res. (1992) 29(1):76–89CrossrefGoogle Scholar
  • Hess J. D., Gerstner E. Pricing and rain check policy. Marketing Sci. (1987) 6(4):358–374LinkGoogle Scholar
  • Kumar V., Leone R. P. Measuring the effect of retail store promotions on brand and store substitution. J. Marketing Res. (1988) 25(2):178–185CrossrefGoogle Scholar
  • Lal R., Matutes C. Retail pricing and advertising strategies. J. Bus. (1994) 67(3):345–370CrossrefGoogle Scholar
  • Little J. D. C., Shapiro J. F. A theory for pricing nonfeatured products in supermarkets. J. Bus. (1980) 53(3):S199–S209CrossrefGoogle Scholar
  • Manchanda P., Ansari A., Gupta S. The “shopping basket”: A model for multicategory purchase incidence decisions. Marketing Sci. (1999) 18(2):95–114LinkGoogle Scholar
  • Mantrala M. K., Seetharaman P. B., Kaul R., Gopalakrishna S., Stam A. Optimal pricing strategies for an automotive aftermarket retailer. J. Marketing Res. (2006) 43(4):588–604CrossrefGoogle Scholar
  • Montgomery A. L. The implementation challenge of pricing decision support systems for retail managers. Appl. Stochastic Models Bus. Indust. (2005) 21(4–5):367–378CrossrefGoogle Scholar
  • Mulhern F. J., Leone R. P. Implicit price bundling of retail products: A multiproduct approach to maximizing store profitability. J. Marketing (1991) 55(4):63–76CrossrefGoogle Scholar
  • Neslin S. A., Shoemaker R. W. Using a natural experiment to estimate price elasticity: The 1978 sugar shortage and the ready-to-eat cereal market. J. Marketing (1983) 47(1):44–57CrossrefGoogle Scholar
  • Russell G. J., Petersen A. Analysis of cross category dependence in market basket selection. J. Retailing (2000) 76(3):367–392CrossrefGoogle Scholar
  • Shin J. The role of selling costs in signaling price image. J. Marketing Res. (2005) 42(3):302–312CrossrefGoogle Scholar
  • Simester D. Signalling price image using advertised prices. Marketing Sci. (1995) 14(2):166–188LinkGoogle Scholar
  • Simon H., von der Gathen A., Daus P. W., Krafft M., Mantrala M. K. Retail pricing—higher profits through improved pricing processes. Retailing in the 21st Century: Current and Future Trends (2006) (Springer, Berlin) 271–288CrossrefGoogle Scholar
  • Walters R. G. Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore sales displacement. J. Marketing (1981) 55(2):17–28CrossrefGoogle Scholar
  • Walters R. G., MacKenzie S. B. A structural equations analysis of the impact of price promotions on store performance. J. Marketing Res. (1988) 25(1):51–63CrossrefGoogle Scholar
  • Walters R. G., Rinne H. J. An empirical investigation into the impact of price promotions on retail store performance. J. Retailing (1986) 62(3):237–266Google Scholar
  • Walton S.Sam Walton: Made in America (1992) (Bantam, New York) Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.