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Editorial
Free Access
Editorial—Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd
Pages:809–809
Published Online:September 1, 2009
Research Article
The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
Pages:810–819
Published Online:September 1, 2009
Commentary
Commentary—The Economic and Statistical Significance of Stock Returns on Customer Satisfaction
Pages:820–825
Published Online:September 1, 2009
Commentary—The Stock Market's Pricing of Customer Satisfaction
Pages:826–835
Published Online:September 1, 2009
Rejoinder
Rejoinder—Customer Satisfaction-Based Mispricing: Issues and Misconceptions
Pages:836–845
Published Online:September 1, 2009
Research Article
A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
Pages:846–867
Published Online:April 8, 2009
Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences
Pages:868–886
Published Online:January 12, 2009
Standard vs. Custom Products: Variety, Lead Time, and Price Competition
Pages:887–900
Published Online:January 12, 2009
Implications of Channel Structure for Leasing or Selling Durable Goods
Pages:918–934
Published Online:January 12, 2009
Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity
Pages:935–949
Published Online:January 12, 2009
Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
Pages:950–967
Published Online:February 12, 2009
Cross-National Logo Evaluation Analysis: An Individual-Level Approach
- Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, Bernd H. Schmitt
Pages:968–985
Published Online:June 19, 2009
Commentary—Assumptions, Explanation, and Prediction in Marketing Science: “It's the Findings, Stupid, Not the Assumptions”
Pages:986–990
Published Online:April 13, 2009
Commentary
Commentary—Relevancy Is Robust Prediction, Not Alleged Realism
Pages:991–998
Published Online:April 13, 2009
Rejoinder
Rejoinder—Robust Prediction and Unrealistic Assumptions
Pages:999–1000
Published Online:April 13, 2009
Focus on Authors
Call for Papers
Free Access
Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)
Pages:1007–1007
Published Online:September 1, 2009
