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Research Article
Optimal Sales Force Diversification and Group Incentive Payments
Pages:1009–1026
Published Online:June 19, 2009
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
Pages:1046–1062
Published Online:May 19, 2009
Dynamic Customer Management and the Value of One-to-One Marketing
Pages:1063–1079
Published Online:June 19, 2009
Retailers' Multichannel and Price Advertising Strategies
Pages:1080–1094
Published Online:July 23, 2009
Estimating the Value of Brand Alliances in Professional Team Sports
Pages:1095–1111
Published Online:August 14, 2009
Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
Pages:1112–1128
Published Online:August 26, 2009
Overselling in a Competitive Environment: Boon or Bane?
Pages:1129–1143
Published Online:August 26, 2009
Is Persuasive Advertising Always Combative in a Distribution Channel?
Pages:1157–1163
Published Online:September 22, 2009
Focus on Authors
Call for Papers
Free Access
Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)
Pages:1167–1167
Published Online:November 1, 2009
