Research Article

Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Pages:1–17

Published Online:November 3, 2009

https://doi.org/10.1287/mksc.1080.0464

Commentary—Discussion of “Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test”

Pages:18–22

Published Online:November 3, 2009

https://doi.org/10.1287/mksc.1080.0474

Commentary—On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice

Pages:23–31

Published Online:November 3, 2009

https://doi.org/10.1287/mksc.1090.0511

Rejoinder—Temporal Stochastic Inflation in Choice-Based Research

Pages:32–39

Published Online:November 3, 2009

https://doi.org/10.1287/mksc.1090.0530

A Model for Trade-Up and Change in Considered Brands

Pages:40–56

Published Online:March 18, 2009

https://doi.org/10.1287/mksc.1080.0466

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Pages:57–74

Published Online:February 24, 2009

https://doi.org/10.1287/mksc.1080.0472

Uncertainty, Risk Aversion, and WTA vs. WTP

Pages:75–84

Published Online:May 19, 2009

https://doi.org/10.1287/mksc.1080.0480

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Pages:85–93

Published Online:April 8, 2009

https://doi.org/10.1287/mksc.1080.0482

In-Store Media and Distribution Channel Coordination

Pages:94–107

Published Online:April 8, 2009

https://doi.org/10.1287/mksc.1080.0483

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

Pages:108–121

Published Online:April 8, 2009

https://doi.org/10.1287/mksc.1080.0484

Information Provision in a Vertically Differentiated Competitive Marketplace

Pages:122–138

Published Online:May 19, 2009

https://doi.org/10.1287/mksc.1090.0486

Predicting Joint Choice Using Individual Data

Pages:139–157

Published Online:June 19, 2009

https://doi.org/10.1287/mksc.1090.0490

“Call for Prices”: Strategic Implications of Raising Consumers' Costs

Pages:158–174

Published Online:August 14, 2009

https://doi.org/10.1287/mksc.1090.0498

The Price Precision Effect: Evidence from Laboratory and Market Data

Pages:175–190

Published Online:August 14, 2009

https://doi.org/10.1287/mksc.1090.0512

Focus on Authors

Free Access
Focus on Authors

Pages:191–194

Published Online:January 1, 2010

https://doi.org/10.1287/mksc.1090.0548

2009 Ad Hoc Reviewers

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.