Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

Laura J. Kornish
Laura J. Kornish
[email protected]
Leeds School of Business, University of Colorado at Boulder, Boulder, Colorado 80309
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,
Qiuping Li
Qiuping Li
[email protected]
Leeds School of Business, University of Colorado at Boulder, Boulder, Colorado 80309
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Laura J. Kornish

[email protected]

Leeds School of Business, University of Colorado at Boulder, Boulder, Colorado 80309

Search for more papers by this author

Qiuping Li

[email protected]

Leeds School of Business, University of Colorado at Boulder, Boulder, Colorado 80309

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Published Online:8 Apr 2009https://doi.org/10.1287/mksc.1080.0484

Supplemental Material

mksc.1080.0484-sm-tech-appendix.pdf (116 KB)

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Volume 29, Issue 1

January-February 2010

Pages 1-198

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Received:February 12, 2008
Accepted:December 10, 2008
Published Online:April 08, 2009

Cite as

Laura J. Kornish, Qiuping Li, (2009) Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives. Marketing Science 29(1):108-121.

https://doi.org/10.1287/mksc.1080.0484

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Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

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