Research Article

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Pages:199–215

Published Online:August 14, 2009

https://doi.org/10.1287/mksc.1090.0517

Tipping and Concentration in Markets with Indirect Network Effects

Pages:216–249

Published Online:February 16, 2010

https://doi.org/10.1287/mksc.1090.0541

Channel Pass-Through of Trade Promotions

Pages:250–267

Published Online:July 23, 2009

https://doi.org/10.1287/mksc.1090.0509

“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Pages:268–290

Published Online:August 26, 2009

https://doi.org/10.1287/mksc.1090.0516

Investigating Consumer Purchase Behavior in Related Technology Product Categories

Pages:291–314

Published Online:August 14, 2009

https://doi.org/10.1287/mksc.1090.0506

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Pages:315–335

Published Online:July 23, 2009

https://doi.org/10.1287/mksc.1090.0500

Optimal Internet Media Selection

Pages:336–347

Published Online:July 23, 2009

https://doi.org/10.1287/mksc.1090.0507

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Pages:348–365

Published Online:August 26, 2009

https://doi.org/10.1287/mksc.1090.0520

Retail Competition and the Dynamics of Demand for Tied Goods

Pages:366–386

Published Online:September 22, 2009

https://doi.org/10.1287/mksc.1090.0518

Focus on Authors

Free Access
Focus on Authors

Pages:387–390

Published Online:March 1, 2010

https://doi.org/10.1287/mksc.1090.0556

Call for Nominations

Free Access
Call for Nominations

Pages:391–391

Published Online:March 1, 2010

https://doi.org/10.1287/mksc.1100.0569

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