Optimal Internet Media Selection
Published Online:23 Jul 2009https://doi.org/10.1287/mksc.1090.0507
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Volume 29, Issue 2
March-April 2010
Pages 199-391
Article Information
Supplemental Material
Metrics
Information
- Received:March 19, 2008
- Accepted:March 27, 2009
- Published Online:July 23, 2009
Copyright © 2010, INFORMS
Cite as
Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache, (2009) Optimal Internet Media Selection. Marketing Science 29(2):336-347.
https://doi.org/10.1287/mksc.1090.0507
Keywords
