Channel Pass-Through of Trade Promotions

• Vincent Nijs

  Vincent Nijs

  [email protected]

  Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

  Search for more papers by this author

  ,
• Kanishka Misra

  Kanishka Misra

  [email protected]

  London Business School, Regent's Park, London NW1 4SA, United Kingdom

  Search for more papers by this author

  ,
• Eric T. Anderson

  Eric T. Anderson

  [email protected]

  Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

  Search for more papers by this author

  ,
• Karsten Hansen

  Karsten Hansen

  [email protected]

  Rady School of Management, University of California, San Diego, La Jolla, California 92093

  Search for more papers by this author

  ,
• Lakshman Krishnamurthi

  Lakshman Krishnamurthi

  [email protected]

  Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

  Search for more papers by this author