A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Ralf van der Lans
Ralf van der Lans
[email protected]
Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands
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,
Gerrit van Bruggen
Gerrit van Bruggen
[email protected]
Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands
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,
Jehoshua Eliashberg
Jehoshua Eliashberg
[email protected]
The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104
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,
Berend Wierenga
Berend Wierenga
[email protected]
Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands
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Ralf van der Lans

[email protected]

Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands

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Gerrit van Bruggen

[email protected]

Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands

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Jehoshua Eliashberg

[email protected]

The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104

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Berend Wierenga

[email protected]

Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands

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Published Online:26 Aug 2009https://doi.org/10.1287/mksc.1090.0520

Supplemental Material

mksc.1090.0520-sm-web_appendix.pdf (164 KB)

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Volume 29, Issue 2

March-April 2010

Pages 199-391

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Received:March 04, 2008
Accepted:May 27, 2009
Published Online:August 26, 2009

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Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg, Berend Wierenga, (2009) A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. Marketing Science 29(2):348-365.

https://doi.org/10.1287/mksc.1090.0520

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A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

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