Investigating Consumer Purchase Behavior in Related Technology Product Categories
Published Online:14 Aug 2009https://doi.org/10.1287/mksc.1090.0506
Supplemental Material
mksc.1090.0506-sm-appendices.pdf (69 KB)
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Volume 29, Issue 2
March-April 2010
Pages 199-391
Article Information
Supplemental Material
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Information
- Received:December 07, 2007
- Accepted:March 20, 2009
- Published Online:August 14, 2009
Copyright © 2010, INFORMS
Cite as
S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwal, (2009) Investigating Consumer Purchase Behavior in Related Technology Product Categories. Marketing Science 29(2):291-314.
https://doi.org/10.1287/mksc.1090.0506
Keywords
