“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
Published Online:26 Aug 2009https://doi.org/10.1287/mksc.1090.0516
Supplemental Material
mksc.1090.0516-sm-tech.app.pdf (380 KB)
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Volume 29, Issue 2
March-April 2010
Pages 199-391
Article Information
Supplemental Material
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Information
- Received:December 20, 2007
- Accepted:May 04, 2009
- Published Online:August 26, 2009
Copyright © 2010, INFORMS
Cite as
Meghan R. Busse, Duncan I. Simester, Florian Zettelmeyer, (2009) “The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry. Marketing Science 29(2):268-290.
https://doi.org/10.1287/mksc.1090.0516
Keywords
