A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Michaela Draganska
Michaela Draganska
[email protected]
Graduate School of Business, Stanford University, Stanford, California 94305
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,
Daniel Klapper
Daniel Klapper
[email protected]
Goethe-Universität Frankfurt, D-60325 Frankfurt am Main, Germany
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,
Sofia B. Villas-Boas
Sofia B. Villas-Boas
[email protected]
Department of Agricultural and Resource Economics, University of California, Berkeley, Berkeley, California 94720
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Michaela Draganska

[email protected]

Graduate School of Business, Stanford University, Stanford, California 94305

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Daniel Klapper

[email protected]

Goethe-Universität Frankfurt, D-60325 Frankfurt am Main, Germany

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Sofia B. Villas-Boas

[email protected]

Department of Agricultural and Resource Economics, University of California, Berkeley, Berkeley, California 94720

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Published Online:24 Feb 2009https://doi.org/10.1287/mksc.1080.0472

Supplemental Material

Science-to-Practice presentation: mksc.1080.0472-sm.pdf

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Volume 29, Issue 1

January-February 2010

Pages 1-198

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Received:August 19, 2007
Accepted:November 05, 2008
Published Online:February 24, 2009

Cite as

Michaela Draganska, Daniel Klapper, Sofia B. Villas-Boas, (2009) A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. Marketing Science 29(1):57-74.

https://doi.org/10.1287/mksc.1080.0472

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A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

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Volume 29, Issue 1

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