Commentary—Relevancy Is Robust Prediction, Not Alleged Realism

References

• Akerlof G. A. The market for “lemons”: Quality uncertainty and the market mechanism. Quart. J. Econom (1970) 84(3):488–500Crossref, Google Scholar
• Bachman D. M.Bureaucracy, Economy, and Leadership in China: The Institutional Origins of the Great Leap Forward (1991) (Cambridge University Press, Boston) Crossref, Google Scholar
• Bertini M., Wathieu L. Attention arousal through price partitioning. Marketing Sci. (2008) 27(2):236–246Link, Google Scholar
• Bradlow E. T. Enticing and publishing the home run paper. Marketing Sci. (2008) 27(1):4–6Link, Google Scholar
• Bradlow E. T., Park Y.-H. Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model. Marketing Sci. (2007) 26(2):218–229Link, Google Scholar
• Cui D., Curry D. Prediction in marketing using the support vector machines. Marketing Sci. (2005) 24(4):595–615Link, Google Scholar
• Eliashberg J., Shugan S. M. Film critics: Influencers or predictors? J. Marketing (1997) 61(2):68–78Crossref, Google Scholar
• Friedman M.The Methodology of Positive Economics. Essays in Positive Economics: The Methodology of Economics and Other Essays (1953) (University of Chicago Press, Chicago) Google Scholar
• Friedman M., Schwartz A. J.A Monetary History of the United States, 1867–1960 (1963) (Princeton University Press, Princeton, NJ) Google Scholar
• Frith U.Autism: Explaining the Enigma (2003) (Blackwell Publishing, Boston) Google Scholar
• Fujimura J. H. Authorizing knowledge in science and anthropology. Amer. Anthropologist New Ser. (1998) 100(2):347–360Crossref, Google Scholar
• Gilbride T. J., Allenby G. M. Estimating heterogeneous EBA and economic screening rule choice models. Marketing Sci. (2006) 25(5):494–509Link, Google Scholar
• Heideman M. T., Johnson D. H., Burrus C. S. Gauss and the history of the fast Fourier transform. Arch. Hist. Exact Sci. (1985) 34(3):265–277Crossref, Google Scholar
• Kuhl P. K. A new view of language acquisition. Proc. Natl. Acad. Sci. USA (2000) 97(22):11850–11857Crossref, Google Scholar
• Mazzeo M. J. Marketing structural models. Marketing Sci. (2006) 25(6):617–619Link, Google Scholar
• Musgrave A. “Unreal assumptions” in economic theory: The f-twist untwisted. Kyklos (2007) 34(3):377–387Crossref, Google Scholar
• Nagel E. Assumptions in economic theory. Amer. Econom. Rev. (1963) 53(2):211–219Google Scholar
• Newell J., Salmon C. T., Chang S. The hidden history of product placement. J. Broadcasting Electronic Media (2006) 50(4):575–594Crossref, Google Scholar
• Powers T., Cosgrove M.Steven Spielberg (2004) (Lerner Publications, Minneapolis) Google Scholar
• Sen A. Ingredients of famine analysis: Availability and entitlements. Quart. J. Econom. (1981) 96(3):433–464Crossref, Google Scholar
• Shugan S. M. The mission of Marketing Science. Marketing Sci. (2002) 21(1):1–13(Editorial.)Link, Google Scholar
• Shugan S. M. Comments on competitive responsiveness. Marketing Sci. (2005) 24(1):3–7Link, Google Scholar
• Shugan S. M. It's the findings, stupid, not the assumptions. Marketing Sci. (2007a) 26(4):449–459(Editorial.)Link, Google Scholar
• Shugan S. M. Causality, unintended consequences and deducing shared causes. Marketing Sci. (2007b) 26(6):731–741(Editorial.)Link, Google Scholar
• Shugan S. M. Does good marketing cause bad unemployment? Marketing Sci. (2007c) 26(1):1–17(Editorial.)Link, Google Scholar
• Smil V. China's great famine: 40 years later. British Medical J. (1999) 319(7225):1619–1621Crossref, Google Scholar
• Syam N., Krishnamurthy P., Hess J. D. That's what I thought I wanted? Miswanting and regret for a standard good in a mass-customized world. Marketing Sci. (2008) 27(3):379–397Link, Google Scholar
• Thaxton R. A.Catastrophe and Contention in Rural China: Mao's Great Leap Forward Famine and the Origins of Righteous Resistance in Da Fo Village (2008) (Cambridge University Press, Boston) Cambridge Studies in Contentious Politics SeriesCrossref, Google Scholar
• Toubia O., Hauser J., Garcia R. Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: Theory and application. Marketing Sci. (2007) 26(5):596–610Link, Google Scholar
• Tsang E. W. K. Assumptions, explanation, and prediction in marketing science: “It's the findings, stupid, not the assumptions”. Marketing Sci. (2009) 28(5):986–990Link, Google Scholar
• Tucker A. W. A two-person dilemma. (1950) . Unpublished, Stanford University, Stanford, CA. (Published in 1983 as “The mathematics of Tucker: A sampler.” Two-Year College Math. J. 14(3) 228–232.)Google Scholar