A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Brett R. Gordon
Brett R. Gordon
[email protected]
Columbia Business School, New York, New York 10027
Search for more papers by this author

Brett R. Gordon

[email protected]

Columbia Business School, New York, New York 10027

Search for more papers by this author

Published Online:8 Apr 2009https://doi.org/10.1287/mksc.1080.0448

Supplemental Material

mksc.1080.0448-sm-ec.pdf (301 KB)

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Volume 28, Issue 5

September-October 2009

Pages 809-1007

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Received:September 11, 2006
Accepted:May 30, 2008
Published Online:April 08, 2009

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Brett R. Gordon, (2009) A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry. Marketing Science 28(5):846-867.

https://doi.org/10.1287/mksc.1080.0448

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A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

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