Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
Published Online:12 Feb 2009https://doi.org/10.1287/mksc.1080.0461
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Volume 28, Issue 5
September-October 2009
Pages 809-1007
Article Information
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- Received:November 01, 2007
- Accepted:August 25, 2008
- Published Online:February 12, 2009
Copyright © 2009, INFORMS
Cite as
Raghunath Singh Rao, Om Narasimhan, George John, (2009) Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence. Marketing Science 28(5):950-967.
https://doi.org/10.1287/mksc.1080.0461
Keywords
