Cross-National Logo Evaluation Analysis: An Individual-Level Approach
- Ralf van der Lans,
Ralf van der Lans
[email protected]Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands
- Joseph A. Cote,
Joseph A. Cote
[email protected]Department of Marketing, Washington State University, Vancouver, Washington 98686
- Catherine A. Cole,
Catherine A. Cole
[email protected]Henry B. Tippie College of Business, University of Iowa, Iowa City, Iowa 52242
- Siew Meng Leong,
Siew Meng Leong
[email protected]NUS Business School, National University of Singapore, Singapore 117592
- Ale Smidts,
Ale Smidts
[email protected]Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands
- Pamela W. Henderson,
- Christian Bluemelhuber,
Christian Bluemelhuber
[email protected]Centre Emile Bernheim, Solvay Brussels School of Economics and Management, Université Libre de Bruxelles, 1050 Brussels, Belgium
- Paul A. Bottomley,
Paul A. Bottomley
[email protected]Cardiff Business School, Cardiff University, Cardiff CF10 3EU, United Kingdom
- John R. Doyle,
John R. Doyle
[email protected]Cardiff Business School, Cardiff University, Cardiff CF10 3EU, United Kingdom
- Alexander Fedorikhin,
Alexander Fedorikhin
[email protected]Kelley School of Business, Indiana University, Indianapolis, Indiana 46202
- Janakiraman Moorthy,
- B. Ramaseshan,
B. Ramaseshan
[email protected]School of Marketing, Curtin University of Technology, Perth, Western Australia 6845, Australia
- Bernd H. Schmitt
Bernd H. Schmitt
[email protected]Columbia Business School, Columbia University, New York, New York 10027
Ralf van der Lans
[email protected]Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands
Joseph A. Cote
[email protected]Department of Marketing, Washington State University, Vancouver, Washington 98686
Catherine A. Cole
[email protected]Henry B. Tippie College of Business, University of Iowa, Iowa City, Iowa 52242
Siew Meng Leong
[email protected]NUS Business School, National University of Singapore, Singapore 117592
Ale Smidts
[email protected]Rotterdam School of Management, Erasmus University, 3000 DR Rotterdam, The Netherlands
Christian Bluemelhuber
[email protected]Centre Emile Bernheim, Solvay Brussels School of Economics and Management, Université Libre de Bruxelles, 1050 Brussels, Belgium
Paul A. Bottomley
[email protected]Cardiff Business School, Cardiff University, Cardiff CF10 3EU, United Kingdom
John R. Doyle
[email protected]Cardiff Business School, Cardiff University, Cardiff CF10 3EU, United Kingdom
Alexander Fedorikhin
[email protected]Kelley School of Business, Indiana University, Indianapolis, Indiana 46202
B. Ramaseshan
[email protected]School of Marketing, Curtin University of Technology, Perth, Western Australia 6845, Australia
Bernd H. Schmitt
[email protected]Columbia Business School, Columbia University, New York, New York 10027
Supplemental Material
mksc.1080.0462-sm-web_appendix.pdf (234 KB)
