Editorial—Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd

Published Online:https://doi.org/10.1287/mksc.1090.0537

References

  • Bradlow E. T. The scientific process at its best. Marketing Sci. (2008) 27(3):323LinkGoogle Scholar
  • Dubé J.-P., Gupta S. Cross-brand pass-through in supermarket pricing. Marketing Sci. (2008) 27(3):324–333LinkGoogle Scholar
  • Fornell C., Mithas S., Morgeson F. V. The economic and statistical significance of stock returns on customer satisfaction. Marketing Sci. (2009) 28(5):820–825LinkGoogle Scholar
  • Ittner C., Larcker D., Taylor D. The stock market's pricing of customer satisfaction. Marketing Sci. (2009) 28(5):826–835LinkGoogle Scholar
  • Jacobson R., Mizik N. Customer satisfaction-based mispricing: issues and misconceptions. Marketing Sci. (2009a) 28(5):836–845LinkGoogle Scholar
  • Jacobson R., Mizik N. The financial markets and customer satisfaction: Reexamining possible financial market mispricing of customer satisfaction. Marketing Sci. (2009b) 28(5):810–819LinkGoogle Scholar
  • McAlister L. Cross-band pass-through: Fact or artifact? Marketing Sci. (2007) 26(6):876–898LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.