Cross-National Logo Evaluation Analysis: An Individual-Level Approach
Published Online:19 Jun 2009https://doi.org/10.1287/mksc.1080.0462
References
- Effects of gaze on amygdala sensitivity to anger and fear faces. Science (2003) 300(5625):1536Crossref, Google Scholar
- International brand-name standardization/adaptation: Antecedents and consequences. J. Internat. Marketing (2002) 10(3):22–48Crossref, Google Scholar
- Perceptual fluency and affect without recognition. Memory Cognition (1991) 19(3):293–300Crossref, Google Scholar
- Mathematical Statistics (1990) (Prentice-Hall, Englewood Cliffs, NJ) Google Scholar
- Phobic anxiety in 11 nations, Part II. Hofstede's dimensions of national cultures predict national-level variations. Personality Individual Differences (2004) 37:627–643Crossref, Google Scholar
- Multi-group latent variable models for varying numbers of items and factors with cross-national and longitudinal applications. Marketing Lett. (1998) 9(1):21–35Crossref, Google Scholar
- Response styles in marketing research: A cross-national investigation. J. Marketing Res. (2001) 38(2):143–156Crossref, Google Scholar
- Studies in the New Experimental Aesthetics: Steps Toward an Objective Psychology of Aesthetic Appreciation (1974) (Hemisphere Publishing Corporation, Washington, DC) Google Scholar
- Marginal likelihood from the Gibbs output. J. Amer. Statist. Assoc. (1995) 90(432):1313–1321Crossref, Google Scholar
- Sight bites: A study of viewers' impressions of corporate logos in the communications industry. J. Market Res. Soc. (1995) 37(4):405–415Crossref, Google Scholar
- Identifying sources of heterogeneity for empirically deriving strategic types: A constrained finite-mixture structural-equation methodology. Management Sci. (2006) 52(6):909–924Link, Google Scholar
- A cautionary note on measurement error corrections in structural equation models. Psych. Methods (1998) 3(4):412–423Crossref, Google Scholar
- Estimation of finite mixture distributions through Bayesian sampling. J. Royal Statist. Soc. Ser. B (1994) 56(2):363–375Google Scholar
- The information processing of pictures in print advertisements. J. Consumer Res. (1983) 10(1):45–61Crossref, Google Scholar
- Ekman P. Introduction to the third edition. The Expression of the Emotions in Man and Animals, 3rd ed. with introduction, afterwords, and commentaries (1998) (HarperCollins, London) xxi–xxxviGoogle Scholar
- Meaningfulness, perceptual grouping, and organization in recognition memory. J. Experiment. Psych. (1974) 102(2):308–313Crossref, Google Scholar
- Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk. J. Marketing Res. (2004) 41(1):86–100Crossref, Google Scholar
- Finite Mixture and Markov Switching Models (2006) (Springer, New York) Google Scholar
- Bayesian measures of explained variance and pooling in multilevel (hierarchical) models. Technometrics (2006) 48(2):241–251Crossref, Google Scholar
- , Bernardo J. M., Berger J. O., Dawid A. P., Smith A. F. M. Evaluating the accuracy of sampling-based approaches to the calculation of posterior moments. Bayesian Statistics (1992) (Oxford University Press, Oxford, UK) 169–193Google Scholar
- Multicollinearity and measurement error in structural equation models: Implications for theory testing. Marketing Sci. (2004) 23(4):519–529Link, Google Scholar
- Cultural variations in country-of-origin effects. J. Marketing Res. (2000) 37(3):309–317Crossref, Google Scholar
- Guidelines for selecting or modifying logos. J. Marketing (1998) 62(2):14–30Crossref, Google Scholar
- Concentration measures and the meaning of marketing stimuli. (1996) . Working paper, Washington State University, Richland, WAGoogle Scholar
- Impression management using typeface design. J. Marketing (2004) 68(4):60–72Crossref, Google Scholar
- Building strong brands in Asia: Selecting the visual components of image to maximize brand strength. Internat. J. Res. Marketing (2003) 20(4):297–313Crossref, Google Scholar
- National cultures in four dimensions: A research-based theory of cultural differences among nations. Internat. Stud. Management Organ. (1983) 13(1–2):46–74Google Scholar
- Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations (2001) (Sage Publications, Thousand Oaks, CA) Google Scholar
- Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity. Marketing Sci. (1997) 16(1):39–59Link, Google Scholar
- An evolutionary perspective on physical attractiveness. Evolutionary Anthropology (1996) 5(3):97–109Crossref, Google Scholar
- How global are global brands? ESOMAR Conf. Proc., The Challenge of Branding Today and in the Future (1992) (ESOMAR Publications, Brussels) 199–215Google Scholar
- Creating effective logos: Insights from theory and practice. Bus. Horizons (2002) 45(3):58–64Crossref, Google Scholar
- Trade Marks and Symbols, Vol. 2: Symbolic Design (1973) (Van Nostrand Reinhold Co., New York) Google Scholar
- Bayesian inference for finite mixtures of generalized linear models with random effects. Psychometrika (2000) 65(1):93–119Crossref, Google Scholar
- Effects of interactive imagery on learning: Application to advertising. J. Applied Psych. (1977) 62(4):493–498Crossref, Google Scholar
- Relationship of preference judgments to typicality, novelty and mere exposure. Empirical Stud. Arts (1988) 6(1):79–96Crossref, Google Scholar
- No-go logo: The olympic design fiasco. Daily Mirror (2007) London):7Google Scholar
- , Barkow J. H., Cosmides L., Tooby J. Evolved responses to landscape. The Adapted Mind: Evolutionary Psychology and the Generation of Culture (1992) (Oxford University Press, New York) 555–579Google Scholar
- Holistic package design and consumer brand impressions. J. Marketing (2008) 72(May):64–81Crossref, Google Scholar
- The lexical constituency model: Some implications of research on Chinese for general theories of reading. Psych. Rev. (2005) 112(1):43–59Crossref, Google Scholar
- Aesthetic theory and logo design: Examining consumer response to proportion across cultures. Internat. Marketing Rev. (2007) 24(4):457–473Crossref, Google Scholar
- , Bernardo J. M., Berger J. O., Dawid A. P., Smith A. F. M. How many iterations in the Gibbs sampler? Bayesian Statistics (1992) (Oxford University Press, Oxford, UK) 763–774Google Scholar
- Selective attention determines emotional responses to novel visual stimuli. Psych. Sci. (2003) 14(6):537–542Crossref, Google Scholar
- On Bayesian analysis of mixtures with an unknown number of components. J. Royal Statist. Soc. Ser. B (1997) 59(4):731–792Crossref, Google Scholar
- Information transmission in brief exposures as a function of association value. Perceptual Motor Skill (1972) 34(2):420–422Crossref, Google Scholar
- Bayesian statistics and marketing. Marketing Sci. (2003) 22(3):304–328Link, Google Scholar
- Bayesian Statistics and Marketing (2005) (John Wiley & Sons, Hoboken, NJ) Crossref, Google Scholar
- Pictures as a means of conveying information. J. General Psych. (1992) 119(3):279–287Crossref, Google Scholar
- Traffic sign symbol comprehension: A cross-cultural study. Ergonomics (2003) 46(15):1549–1565Crossref, Google Scholar
- Assessing measurement invariance in cross-national consumer research. J. Consumer Res. (1998) 25(1):78–90Crossref, Google Scholar
- International market segmentation based on consumer-product relations. J. Marketing Res. (1999) 36(February):1–17Crossref, Google Scholar
- Attitudinal effects of mere exposure. J. Personality Soc. Psych. (1968) 9(2, Part 2):1–27Crossref, Google Scholar
- The impact of self-construal on aesthetic preference for angular versus rounded shapes. Personality Soc. Psych. Bull. (2006) 32(6):794–805Crossref, Google Scholar

