Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

David Godes
David Godes
[email protected]
Graduate School of Business Administration, Harvard University, Boston, Massachusetts 02163
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,
Dina Mayzlin
Dina Mayzlin
[email protected]
School of Management, Yale University, New Haven, Connecticut 06520
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David Godes

[email protected]

Graduate School of Business Administration, Harvard University, Boston, Massachusetts 02163

Search for more papers by this author

Dina Mayzlin

[email protected]

School of Management, Yale University, New Haven, Connecticut 06520

Search for more papers by this author

Published Online:7 Jan 2009https://doi.org/10.1287/mksc.1080.0444

Supplemental Material

mksc.1080.0444-sm-technical_appendix.pdf (92 KB)

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  SSRN Electronic Journal, Vol. 10
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Volume 28, Issue 4

July-August 2009

Pages 617-808

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Received:July 21, 2004
Accepted:February 21, 2008
Published Online:January 07, 2009

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David Godes, Dina Mayzlin, (2009) Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. Marketing Science 28(4):721-739.

https://doi.org/10.1287/mksc.1080.0444

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