Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

Stefan Stremersch
Stefan Stremersch
[email protected]
Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands, and IESE Business School, Universidad de Navarra, 08034 Barcelona, Spain
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,
Aurélie Lemmens
Aurélie Lemmens
[email protected]
Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands
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Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands, and IESE Business School, Universidad de Navarra, 08034 Barcelona, Spain

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Aurélie Lemmens

[email protected]

Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands

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Published Online:7 Jan 2009https://doi.org/10.1287/mksc.1080.0440

Supplemental Material

mksc.1080.0440-sm-onlineappendix.pdf (29 KB)

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Volume 28, Issue 4

July-August 2009

Pages 617-808

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Received:August 21, 2007
Accepted:April 22, 2008
Published Online:January 07, 2009

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Stefan Stremersch, Aurélie Lemmens, (2009) Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes. Marketing Science 28(4):690-708.

https://doi.org/10.1287/mksc.1080.0440

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Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

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