Research Note—Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
Published Online:21 Nov 2008https://doi.org/10.1287/mksc.1080.0404
Supplemental Material
mksc1080.0404-ori-ec_pdf.pdf (67 KB)
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Volume 28, Issue 3
May-June 2009
Pages 403-615
Article Information
Supplemental Material
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Information
- Received:September 24, 2003
- Accepted:February 27, 2008
- Published Online:November 21, 2008
Copyright © 2009, INFORMS
Cite as
Anne T. Coughlan, Greg Shaffer, (2008) Research Note—Price-Matching Guarantees, Retail Competition, and Product-Line Assortment. Marketing Science 28(3):580-588.
https://doi.org/10.1287/mksc.1080.0404
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